Factor Analysis - Few examples

Hi Friends!

It’ll be interesting to know that factor analysis was invented nearly 100 years ago by psychologist Charles Spearman, who hypothesized that the enormous variety of tests of mental ability--measures of mathematical skill, vocabulary, other verbal skills, artistic skills, logical reasoning ability, etc.--could all be explained by one underlying "factor" of general intelligence that he called g. He hypothesized that if g could be measured and you could select a subpopulation of people with the same score on g, in that subpopulation you would find no correlations among any tests of mental ability. In other words, he hypothesized that g was the only factor common to all those measures.

It was an interesting idea, but it turned out to be wrong. Today the College Board testing service operates a system based on the idea that there are at least three important factors of mental ability--verbal, mathematical, and logical abilities--and most psychologists agree that many other factors could be identified as well.

I came across different examples on factor-analysis problems. I would like to share them with you. It shows in how many different fields factor analysis can be used.

Some Examples of Factor-Analysis Problems

1. Suppose many species of animal (rats, mice, birds, frogs, etc.) are trained that food will appear at a certain spot whenever a noise--any kind of noise--comes from that spot. You could then tell whether they could detect a particular sound by seeing whether they turn in that direction when the sound appears. Then if you studied many sounds and many species, you might want to know on how many different dimensions of hearing acuity the species vary. One hypothesis would be that they vary on just three dimensions--the ability to detect high-frequency sounds, ability to detect low-frequency sounds, and ability to detect intermediate sounds. On the other hand, species might differ in their auditory capabilities on more than just these three dimensions. For instance, some species might be better at detecting sharp click-like sounds while others are better at detecting continuous hiss-like sounds.

2. Suppose each of 500 people, who are all familiar with different kinds of automobiles, rates each of 20 automobile models on the question, "How much would you like to own that kind of automobile?" We could usefully ask about the number of dimensions on which the ratings differ. A one-factor theory would posit that people simply give the highest ratings to the most expensive models. A two-factor theory would posit that some people are most attracted to sporty models while others are most attracted to luxurious models. Three-factor and four-factor theories might add safety and reliability. Or instead of automobiles you might choose to study attitudes concerning foods, political policies, political candidates, or many other kinds of objects.

4. Rubenstein (1986) studied the nature of curiosity by analyzing the agreements of junior-high-school students with a large battery of statements such as "I like to figure out how machinery works" or "I like to try new kinds of food." A factor analysis identified seven factors: three measuring enjoyment of problem-solving, learning, and reading; three measuring interests in natural sciences, art and music, and new experiences in general; and one indicates a relatively low interest in money.

Hope you all found this piece of information useful and interesting!!

Thanks

Shreya Khamar

Source - http://www.psych.cornell.edu/Darlington/factor.htm